How many people actually use AI to plan and book travel, and how fast that share is moving.
Adoption is the most measured and least agreed-upon number in this field. Published figures for 2025 and 2026 run from 18% to roughly 79%, and all of them are defensible, because they measure different things.
Three variables explain almost all of the spread. The first is the question wording: "have you ever used AI for a trip" produces a far larger number than "do you use generative AI to plan your travel". The second is the population: US panels report higher adoption than 33-market global samples. The third is the date — this is a series that moves several points a quarter, so a figure from early 2025 and one from spring 2026 are not comparable even when the wording matches.
Read the indicators below as a range rather than a point estimate. Where a source publishes the same question two years running, the year-on-year change is the more reliable signal.
Booking.com · April–May 2025 · Global (33 markets)
Travelport · 2024 · Global
Amadeus · March 2026 · Global
Phocuswright · 2025 · Global
Sojern · April 2026 · United States
Sojern · April 2026 · United States
Booking.com · April–May 2025 · Global (33 markets)
Sojern · April 2026 · United States
Phocuswright · First half of 2026 · United States
Sojern · April 2026 · United States
Euromonitor International · January–February 2025 · Global
Deloitte · Late 2025 · United States
56%
43%second half of 202556% of US travellers used AI for planning, booking or in-destination help on at least one trip in the past twelve months, up from 43% six months earlier and 33% the half-year before that.
54%
54% of US travellers had used AI to plan travel as of April 2026, according to Sojern's survey of 1,006 US adults.
67%
67% of consumers have used AI in some travel context, from a Booking.com survey of 37,325 people across 33 markets.
51%
51% of consumers said they use AI for trip planning in Euromonitor's Voice of the Consumer: Travel Survey, fielded January–February 2025.
18%
11%202418% of global travellers used generative AI for travel planning in 2025, up from 11% the year before — a 64% increase.
~79%
Around 79% of travellers have used AI for trip planning or trip management, per Amadeus research conducted in March 2026.
75%
75% of US travellers say they intend to use AI for future trips, against 54% who have already done so.
~25%
3x lowerversus 2022Nearly a quarter of US travellers used generative AI tools for trip planning in late 2025 — three times the 2022 level, per Deloitte.
69%
63%Gen Z69% of Millennials and 63% of Gen Z use AI as often as social media when planning a trip.
63%
63% of Gen Z travellers use AI as often as social media for trip planning — slightly below Millennials at 69%.
80%
80% of frequent travellers say they are comfortable using AI for trip planning, per Travelport's State of Modern Retailing.
78%
78% of travellers found generative AI results somewhat or very helpful, for planning and in destination alike.
89%
89% of consumers want to use AI in future travel planning, from the same 33-market Booking.com survey.
6.40×
1.00×baseline expectationAustralia leads global Claude usage at 6.40 times the expected baseline across 121 countries, where 1.00 is population-proportional.
