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AmadeusSurvey

18%

11%2024

Travellers using generative AI to plan travel

How fast is generative AI adoption growing in travel planning?

18% of global travellers used generative AI for travel planning in 2025, up from 11% the year before — a 64% increase.

For comparison2025 · Global
Travellers using generative AI to plan travel · Global18%
202411%

7 points apart

Amadeus

The most useful growth number in the dataset, because the same publisher asked the same narrow question two years running. The level is low compared with broader AI measures precisely because the question is specific to generative tools used for planning.

Source

AmadeusVendor research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global
Evidence type
Survey
Sample
Amadeus global traveller survey
Year on year
+64%
For comparison
2024: 11%
Last checked

Method

Amadeus global traveller survey reported in Travel Trends 2026. Repeated question wording across 2024 and 2025 waves, which makes the year-on-year change more reliable than either level on its own.

Method →

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