Booking.comSurvey
89%
Consumers who want to use AI in future travel planning
Do travellers want AI in their travel planning?
89% of consumers want to use AI in future travel planning, from the same 33-market Booking.com survey.
Consumers who want to use AI in future travel planning
37,325 respondents across 33 markets
Demand is close to universal and sits far above both current use (67%) and current trust (6%). Travellers want the capability; what they withhold is authority over decisions.
Source
Booking.comPlatform data
Open the original documentopens the original document on the publisher's site- Reference period
- Geography
- Global (33 markets)
- Evidence type
- Survey
- Sample
- 37,325 respondents across 33 markets
- Last checked
Method
Booking.com Global AI Sentiment Report, 37,325 respondents across 33 markets, April–May 2025. Stated preference, not observed behaviour.
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