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Euromonitor InternationalSurvey

51%

Consumers using AI for trip planning

What share of consumers worldwide use AI for trip planning?

51% of consumers said they use AI for trip planning in Euromonitor's Voice of the Consumer: Travel Survey, fielded January–February 2025.

ValueJanuary–February 2025 · Global
51%

Consumers using AI for trip planning

Voice of the Consumer: Travel Survey

Euromonitor International

An early-2025 reading, and one of the first to put global AI trip planning above half. It sits below later US-only figures and above Amadeus's narrower generative-AI measure, which is exactly where a global average should sit.

Source

Euromonitor InternationalIndustry research
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Reference period
Geography
Global
Evidence type
Survey
Sample
Voice of the Consumer: Travel Survey
Last checked

Method

Euromonitor's Voice of the Consumer: Travel Survey, fielded January to February 2025 across its standard multi-market consumer panel. The question asks about AI broadly rather than generative AI specifically.

Method →

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