Question
How many travellers use AI to plan trips?
Short answer
Between 18% and 79%, depending on what is being asked. The defensible summary: roughly half to two-thirds of travellers have used AI somewhere in a trip, and around one in five uses generative AI specifically to plan one.
- Travellers who have used AI for trip planning or management~79%
Amadeus · March 2026 · Global
- Consumers who have used AI in some travel context67%
Booking.com · April–May 2025 · Global (33 markets)
- US travellers who have used AI to plan a trip54%
Sojern · April 2026 · United States
- Consumers using AI for trip planning51%
Euromonitor International · January–February 2025 · Global
- Travellers using generative AI to plan travel18%
Amadeus · 2025 · Global
No single number answers this, and anyone quoting one without its question wording is quoting a coincidence. The published range for 2025 and 2026 spans more than sixty percentage points, and every figure in it comes from a credible publisher with a disclosed method.
The spread resolves once you separate three questions that get asked interchangeably. 'Have you ever used AI in connection with travel' returns the highest numbers — Amadeus puts it near 79% for March 2026, Booking.com at 67% for 33 markets in 2025. 'Do you use AI to plan trips' returns the middle band — Sojern 54% for US travellers, Euromonitor 51% globally. 'Do you use generative AI to plan travel' returns the lowest — Amadeus 18% for 2025.
For a general audience, the honest formulation is that about half of travellers have used AI for trip planning and the share is rising by double digits annually. For a board paper, cite the specific instrument and its wording.
Why credible sources differ
Three variables drive almost all of the variance: question scope (any AI use versus generative AI planning specifically), population (US panels run above 33-market global samples), and date (the series moves several points a quarter, so early-2025 and spring-2026 readings are not comparable). None of the sources is wrong; they are measuring different things.