What AI is used for

Adoption statistics flatten a behaviour that is actually quite specific. Travellers do not use AI for "travel" — they use it for restaurant shortlists, price comparison, itinerary assembly and, once they have landed, translation and navigation.

The pattern is consistent across surveys: AI is strongest where the task is synthesis across many sources, and weakest where the task is a transaction. Comparing attractions beats comparing flights. Building an itinerary beats booking one.

For anyone producing travel content, the task list is a content brief. The questions below are the ones a model will be asked to answer on your behalf.