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Booking.comSurvey

38%

Pre-trip AI use for destination research

What do travellers use AI for before a trip?

38% use AI for destination research, 37% for local experiences and 36% for restaurant recommendations.

ValueApril–May 2025 · Global (33 markets)
38%

Pre-trip AI use for destination research

Pre-trip use among AI users, 33 markets

Booking.com

Destination research is the top pre-trip use, which places AI at the upper funnel where destination and property choice is still open. This is the stage where being named matters most.

Source

Booking.comPlatform data
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global (33 markets)
Evidence type
Survey
Sample
Pre-trip use among AI users, 33 markets
Last checked

Method

Booking.com Global AI Sentiment Report, April–May 2025. Shares are of consumers who use AI in travel, not of all consumers.

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