SojernSurvey
63%
Gen Z using AI as often as social media for trip planning
How much does Gen Z use AI for travel planning?
63% of Gen Z travellers use AI as often as social media for trip planning — slightly below Millennials at 69%.
Gen Z using AI as often as social media for trip planning
Gen Z subset of 1,006 US adults
Gen Z indexing below Millennials is counterintuitive and worth noting. The likely explanation is that Gen Z's social-media baseline is higher, not that their AI use is lower.
Source
- Reference period
- Geography
- United States
- Evidence type
- Survey
- Sample
- Gen Z subset of 1,006 US adults
- Last checked
Method
Sojern traveller survey, April 2026, Gen Z subset of 1,006 US adults. Subsample size not disclosed.
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