Which generation uses AI most for travel?

Millennials lead, which surprises people who expect a clean age gradient. The six-point gap over Gen Z is within the uncertainty of undisclosed subsamples, so treat the two as broadly comparable rather than ranked.

The likelier explanation for Gen Z not leading is the comparator. The question asks about AI use relative to social media, and Gen Z's social media baseline is the highest of any cohort. Matching it is a higher bar.

The more useful reading is that both cohorts have reached parity between AI and social platforms for trip planning. For destination marketing budgets still weighted heavily towards social, that is the finding with a cost attached.