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SojernSurvey

69%

63%Gen Z

Millennials using AI as often as social media for trip planning

Which generation uses AI most for travel planning?

69% of Millennials and 63% of Gen Z use AI as often as social media when planning a trip.

For comparisonApril 2026 · United States
Millennials using AI as often as social media for trip planning · United States69%
Gen Z63%

6 points apart

Sojern

The comparison is the point. For most of the last decade social platforms were the default inspiration channel for younger travellers. For a clear majority of Millennials, AI now matches it.

Source

SojernVendor research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
United States
Evidence type
Survey
Sample
Millennial subset of 1,006 US adults
For comparison
Gen Z: 63%
Last checked

Method

Sojern traveller survey, April 2026, generational subsets of 1,006 US adults. Subsample sizes are not disclosed, so the generational splits carry wider uncertainty than the headline figure.

Method →

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