{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "millennials-ai-as-often-as-social",
  "label": "Millennials using AI as often as social media for trip planning",
  "question": "Which generation uses AI most for travel planning?",
  "answer": "69% of Millennials and 63% of Gen Z use AI as often as social media when planning a trip.",
  "value": 69,
  "display": "69%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "April 2026",
  "period_iso": "2026-04",
  "year_on_year_pct": null,
  "comparison": {
    "label": "Gen Z",
    "display": "63%",
    "value": 63
  },
  "geography": "United States",
  "topics": [
    "traveler-adoption",
    "discovery-and-visibility"
  ],
  "sample": "Millennial subset of 1,006 US adults",
  "methodology": "Sojern traveller survey, April 2026, generational subsets of 1,006 US adults. Subsample sizes are not disclosed, so the generational splits carry wider uncertainty than the headline figure.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "sojern",
    "name": "Sojern",
    "type": "vendor-research",
    "url": "https://www.sojern.com/press-release/new-research-reveals-travellers-are-two-years-ahead-of-the-travel-industry-on-ai",
    "homepage": "https://www.sojern.com/reports/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/millennials-ai-as-often-as-social"
}