54%
US travellers who have used AI to plan a trip
How many US travellers have used AI to plan a trip?
54% of US travellers had used AI to plan travel as of April 2026, according to Sojern's survey of 1,006 US adults.
US travellers who have used AI to plan a trip
1,006 US adults who travelled in the past 12 months
This is the figure to use when someone asks whether AI trip planning has crossed into the mainstream in the United States. It has. The same study found the capability was offered by only 22% of destination organisations, which is what makes this number interesting rather than merely large.
Source
- Reference period
- Geography
- United States
- Evidence type
- Survey
- Sample
- 1,006 US adults who travelled in the past 12 months
- Last checked
Method
Online survey of 1,006 US adults who had travelled in the previous twelve months, fielded in April 2026 and published alongside a parallel survey of 103 DMO leaders. Self-reported past behaviour, so it captures any use of AI at any point, not habitual use.
Related questions
Related indicators
75%
US travellers who intend to use AI for future trips
51%
Consumers using AI for trip planning
67%
Consumers who have used AI in some travel context
89%
Consumers who want to use AI in future travel planning
18%
11%2024Travellers using generative AI to plan travel
~79%