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Booking.comSurvey

67%

Consumers who have used AI in some travel context

How many people have used AI for travel?

67% of consumers have used AI in some travel context, from a Booking.com survey of 37,325 people across 33 markets.

ValueApril–May 2025 · Global (33 markets)
67%

Consumers who have used AI in some travel context

37,325 respondents across 33 markets

Booking.com

The largest disclosed sample in this dataset, and the broadest question. It covers any travel-related use (before, during or after a trip), which is why it lands above the planning-specific figures.

Source

Booking.comPlatform data
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Reference period
Geography
Global (33 markets)
Evidence type
Survey
Sample
37,325 respondents across 33 markets
Last checked

Method

Online survey of 37,325 respondents across 33 markets, fielded April–May 2025 for the Global AI Sentiment Report. Among those who had used AI in travel, 98% used it for planning or booking and 96% used it while travelling.

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