{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "ai-used-in-travel-global",
  "label": "Consumers who have used AI in some travel context",
  "question": "How many people have used AI for travel?",
  "answer": "67% of consumers have used AI in some travel context, from a Booking.com survey of 37,325 people across 33 markets.",
  "value": 67,
  "display": "67%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "April–May 2025",
  "period_iso": "2025-04",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "Global (33 markets)",
  "topics": [
    "traveler-adoption"
  ],
  "sample": "37,325 respondents across 33 markets",
  "methodology": "Online survey of 37,325 respondents across 33 markets, fielded April–May 2025 for the Global AI Sentiment Report. Among those who had used AI in travel, 98% used it for planning or booking and 96% used it while travelling.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "booking",
    "name": "Booking.com",
    "type": "platform-data",
    "url": "https://news.booking.com/bookingcom-releases-the-global-ai-sentiment-report",
    "homepage": "https://news.booking.com/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/ai-used-in-travel-global"
}