Platform data
Booking.com
Online travel agency. Publishes the Global AI Sentiment Report and the European Accommodation Barometer, both with disclosed sample sizes and field periods.
- Coverage
- Global, 33 markets
- Website
- news.booking.com
- Latin American respondents excited about AI98%
Booking.com · April–May 2025 · Latin America
- Cybersecurity readiness gap by property size94%
Booking.com · February–March 2026 · Europe
- Consumers who want to use AI in future travel planning89%
Booking.com · April–May 2025 · Global (33 markets)
- Consumers who have used AI in some travel context67%
Booking.com · April–May 2025 · Global (33 markets)
- European accommodations expecting positive development66%
Booking.com · February–March 2026 · Europe
- In-trip AI use for translation45%
Booking.com · April–May 2025 · Global (33 markets)
- Consumers who always fact-check AI outputs42%
Booking.com · April–May 2025 · Global (33 markets)
- Pre-trip AI use for destination research38%
Booking.com · April–May 2025 · Global (33 markets)
- Pre-trip AI use for local experiences37%
Booking.com · April–May 2025 · Global (33 markets)
- Share of consumers classified as AI enthusiasts36%
Booking.com · April–May 2025 · Global (33 markets)
Booking.com
Indicators from this source
- 67%Consumers who have used AI in some travel contextBooking.com · April–May 2025 · Global (33 markets)
- 89%Consumers who want to use AI in future travel planningBooking.com · April–May 2025 · Global (33 markets)
- 6%Consumers who fully trust AIBooking.com · April–May 2025 · Global (33 markets)
- 12%Consumers comfortable with AI making independent decisionsBooking.com · April–May 2025 · Global (33 markets)
- 42%Consumers who always fact-check AI outputsBooking.com · April–May 2025 · Global (33 markets)
- 36%Share of consumers classified as AI enthusiastsBooking.com · April–May 2025 · Global (33 markets)
- 32%North Americans who rarely or never trust AI-generated informationBooking.com · April–May 2025 · North America
- 98%Latin American respondents excited about AIBooking.com · April–May 2025 · Latin America
- 24%AI assistants as a trusted travel planning sourceBooking.com · April–May 2025 · Global (33 markets)
- 38%Pre-trip AI use for destination researchBooking.com · April–May 2025 · Global (33 markets)
- 37%Pre-trip AI use for local experiencesBooking.com · April–May 2025 · Global (33 markets)
- 36%Pre-trip AI use for restaurant recommendationsBooking.com · April–May 2025 · Global (33 markets)
- 45%In-trip AI use for translationBooking.com · April–May 2025 · Global (33 markets)
- 66%European accommodations expecting positive developmentBooking.com · February–March 2026 · Europe
- 94%Cybersecurity readiness gap by property sizeBooking.com · February–March 2026 · Europe