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Booking.comSurvey

32%

15%Latin America

North Americans who rarely or never trust AI-generated information

Which regions trust AI least for travel?

32% in North America and 29% in Europe and the Middle East rarely or never trust AI-generated information, against 15% in Latin America and 16% in Asia Pacific.

For comparisonApril–May 2025 · North America
North Americans who rarely or never trust AI-generated information · North America32%
Latin America15%

17 points apart

Booking.com

A two-to-one difference between the most and least sceptical regions. Markets are not interchangeable here: the same AI-forward positioning that works in São Paulo can underperform in Chicago.

Source

Booking.comPlatform data
Open the original documentopens the original document on the publisher's site
Reference period
Geography
North America
Evidence type
Survey
Sample
Regional breakdown of 37,325 respondents
For comparison
Latin America: 15%
Last checked

Method

Booking.com Global AI Sentiment Report, April–May 2025, regional breakdown of 37,325 respondents across 33 markets. The report's regions are its own: the 29% comparison figure is reported for Europe and the Middle East together, not for Europe alone.

Method →

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