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PhocuswrightSurvey

25–33%

Travellers ready to let AI handle a booking

Would travellers let an AI book for them?

Between a quarter and a third of travellers, depending on the market, are ready to book inside a generative AI platform or let an assistant book for them.

Value2025 · Global

  • 25–33%

    Travellers ready to let AI handle a booking

    2025 · Global

Phocuswright

Published as a range across markets rather than a single number, and we keep it that way. It sits well above the 6% who would hand over planning entirely: travellers will approve a transaction they specified, not the specification itself.

Source

PhocuswrightIndustry research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global
Evidence type
Survey
Sample
Phocuswright, Chat, Plan, Book: GenAI Goes Mainstream; range across surveyed markets
Last checked

Method

Phocuswright, Chat, Plan, Book: GenAI Goes Mainstream, 2025. Range reported across surveyed countries. The same study finds only about a third fully trust generative AI responses.

Method →

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