TravelportSurvey
42%
Consumers who trust travel brands to use AI responsibly
Do consumers trust travel companies with AI?
42% of consumers trust travel brands to use AI responsibly, placing travel in the top three industries for AI trust.
Consumers who trust travel brands to use AI responsibly
State of Modern Retailing consumer survey
A relative strength that the sector rarely claims. Travel starts ahead of most industries on AI trust, which makes transparency a defensible position rather than a cost.
Source
TravelportVendor research
Open the original documentopens the original document on the publisher's site- Reference period
- Geography
- Global
- Evidence type
- Survey
- Sample
- State of Modern Retailing consumer survey
- Last checked
Method
Travelport State of Modern Retailing, published January 2025. Cross-industry comparison within the same instrument.
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