Booking.comSurvey
42%
29%sometimes fact-check
Consumers who always fact-check AI outputs
Do people check what AI tells them about travel?
42% of consumers always fact-check AI outputs and a further 29% do so sometimes.
Consumers who always fact-check AI outputs · Global (33 markets)42%
sometimes fact-check29%
13 points apart
Seven in ten verify at least sometimes, which means the AI answer is usually the start of a research path rather than the end of one. It also means a wrong or outdated AI answer about your property is likely to be discovered — and attributed to you.
Source
Booking.comPlatform data
Open the original documentopens the original document on the publisher's site- Reference period
- Geography
- Global (33 markets)
- Evidence type
- Survey
- Sample
- 37,325 respondents across 33 markets
- For comparison
- sometimes fact-check: 29%
- Last checked
Method
Booking.com Global AI Sentiment Report, April–May 2025, 37,325 respondents across 33 markets.
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