Industry research
Phocuswright
The reference research house for travel distribution. Consumer travel trackers and the Travel Forward and State of Distribution series.
- Coverage
- Global travel distribution and technology
- Website
- www.phocuswright.com
Phocuswright
Indicators from this source
- 78%Travellers who find generative AI results helpfulPhocuswright · 2025 · Global
- 25–33%Travellers ready to let AI handle a bookingPhocuswright · 2025 · Global
- 56%US travellers who used AI on at least one tripPhocuswright · First half of 2026 · United States
- ~50%Travellers who still click through after an AI answerPhocuswright · First half of 2026 · United States