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PhocuswrightSurvey

56%

43%second half of 2025

US travellers who used AI on at least one trip

Have most travellers now used AI for a trip?

56% of US travellers used AI for planning, booking or in-destination help on at least one trip in the past twelve months, up from 43% six months earlier and 33% the half-year before that.

For comparisonFirst half of 2026 · United States
US travellers who used AI on at least one trip · United States56%
second half of 202543%

13 points apart

Phocuswright

The clearest series in this dataset: the same instrument, three consecutive waves, one direction. Phocuswright calls it the fastest behavioural shift in travel in a decade, and the wave-on-wave gains hold across every generation.

Source

PhocuswrightIndustry research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
United States
Evidence type
Survey
Sample
US travellers; The AI Surge: Travel's Fastest Behavioral Shift in a Decade, published March 2026
For comparison
second half of 2025: 43%
Last checked

Method

Phocuswright, The AI Surge: Travel's Fastest Behavioral Shift in a Decade, published March 2026. US travellers; waves 1H25, 2H25 and 1H26. Among travellers who have used AI at all, 94% have used it for travel.

Method →

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