{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "us-travellers-ai-any-trip",
  "label": "US travellers who used AI on at least one trip",
  "question": "Have most travellers now used AI for a trip?",
  "answer": "56% of US travellers used AI for planning, booking or in-destination help on at least one trip in the past twelve months, up from 43% six months earlier and 33% the half-year before that.",
  "value": 56,
  "display": "56%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "First half of 2026",
  "period_iso": "2026-03",
  "year_on_year_pct": null,
  "comparison": {
    "label": "second half of 2025",
    "display": "43%",
    "value": 43
  },
  "geography": "United States",
  "topics": [
    "traveler-adoption",
    "discovery-and-visibility"
  ],
  "sample": "US travellers; The AI Surge: Travel's Fastest Behavioral Shift in a Decade, published March 2026",
  "methodology": "Phocuswright, The AI Surge: Travel's Fastest Behavioral Shift in a Decade, published March 2026. US travellers; waves 1H25, 2H25 and 1H26. Among travellers who have used AI at all, 94% have used it for travel.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "phocuswright",
    "name": "Phocuswright",
    "type": "industry-research",
    "url": "https://www.phocuswright.com/Travel-Research/Research-Updates/2026/The-fastest-shift-in-travel-behavior-just-became-the-default",
    "homepage": "https://www.phocuswright.com/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/us-travellers-ai-any-trip"
}