Topics

How many people actually use AI to plan and book travel, and how fast that share is moving.

56%54%67%51%

AI as a discovery channel: who gets recommended, who gets cited, and who disappears.

~50%56%24%40%

Enthusiasm is near-universal; delegation is not. The gap between the two is the real story.

6%12%~6%25–33%

The specific jobs travellers hand to an assistant, before, during and after a trip.

60%56%45%43%

National tourism organisations and destination marketers, measured against the travellers they serve.

22%26%72%~40%

Adoption, outlook and the capability gap between chains and independents.

70%+25%66%94%

Where agentic AI is already in production, and the data fragmentation holding it back.

80%40%91%52%

What the shift is worth, where the money moves, and which claims are forecasts rather than measurements.

USD 1.4tn45%951.6m40%

What goes wrong: stale answers, unverified claims, and the policy response taking shape.

25%42%670%

The baseline volumes that AI-era percentages are percentages of.

1.80bn951.6m93.8m74.0m