Generative engines

This is the part of the dataset closest to what RankWit does, which is why it is held to the strictest reading. The field is loud and the evidence is thin: most of what circulates as GEO research is a vendor describing its own product with no sample, no period and no method. Those figures are not here.

What is here falls in three groups. The publishers' own documentation, which is primary by definition because the subject is the publisher. Server-side measurement from Cloudflare, which is the only party with the visibility and also sells bot blocking. And academic work, peer-reviewed where possible and labelled as a preprint where not.

The most useful single fact is the one Google publishes about itself: appearing in AI Overviews needs no new file, no new markup and no special schema. Much of the advice sold in this field proposes exactly those things.