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55.9%

30.8%transactional queries

Non-OTA citation share: experiential against transactional queries

Does the kind of question change which sources get cited?

Sharply. Non-OTA sources took 55.9% of citations on experiential queries against 30.8% on transactional ones, a gap of 25.1 points.

ValueMarch 2026 · Japan (Tokyo)

  • 55.9%

    Non-OTA citation share: experiential against transactional queries

    March 2026 · Japan (Tokyo)

  • 30.8%

    transactional queries

    For comparison

arXiv

This is the finding with the clearest operational consequence in the whole dataset. On questions about what a place is like, independent and first-party sources are cited more than half the time; on questions about booking, intermediaries take over. A hotel or destination has far more room to be cited on the first kind of question than on the second.

Source

arXivAcademic
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Japan (Tokyo)
Evidence type
Analysis
Sample
Non-OTA share of citations on experiential queries (419 of 750) against transactional queries (187 of 607). Same Tokyo Gemini audit. Preprint, not peer-reviewed
For comparison
transactional queries: 30.8%
Last checked

Method

Same Tokyo Gemini audit, March 2026. 419 of 750 experiential citations were non-OTA, against 187 of 607 transactional. Reported as statistically significant. Preprint, not peer-reviewed, and the OTA classification rests on curated domain matching.

Method →

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