{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "non-ota-citations-by-query-intent",
  "label": "Non-OTA citation share: experiential against transactional queries",
  "question": "Does the kind of question change which sources get cited?",
  "answer": "Sharply. Non-OTA sources took 55.9% of citations on experiential queries against 30.8% on transactional ones, a gap of 25.1 points.",
  "value": 55.9,
  "display": "55.9%",
  "unit": "percent",
  "evidence_type": "analysis",
  "period": "March 2026",
  "period_iso": "2026-03",
  "year_on_year_pct": null,
  "comparison": {
    "label": "transactional queries",
    "display": "30.8%",
    "value": 30.8
  },
  "geography": "Japan (Tokyo)",
  "topics": [
    "generative-engines",
    "discovery-and-visibility",
    "destinations-dmo"
  ],
  "sample": "Non-OTA share of citations on experiential queries (419 of 750) against transactional queries (187 of 607). Same Tokyo Gemini audit. Preprint, not peer-reviewed",
  "methodology": "Same Tokyo Gemini audit, March 2026. 419 of 750 experiential citations were non-OTA, against 187 of 607 transactional. Reported as statistically significant. Preprint, not peer-reviewed, and the OTA classification rests on curated domain matching.",
  "confidence": "medium",
  "verified_against_primary": true,
  "source": {
    "id": "arxiv",
    "name": "arXiv",
    "type": "academic",
    "url": "https://arxiv.org/abs/2603.20062",
    "homepage": "https://arxiv.org/"
  },
  "located_via": null,
  "last_checked": "2026-10-03",
  "page_url": "https://travel.rankwit.ai/data/non-ota-citations-by-query-intent"
}