SojernSurvey
29%
Travellers who changed plans based on AI recommendations
Do AI recommendations actually change travel plans?
29% of travellers changed their travel plans based on an AI recommendation.
Travellers who changed plans based on AI recommendations
1,006 US adults
Nearly three in ten report an AI answer altering a decision they had already formed. That is a behavioural outcome, not an attitude, and it is the strongest available evidence that AI visibility has commercial consequences.
Source
- Reference period
- Geography
- United States
- Evidence type
- Survey
- Sample
- 1,006 US adults
- Last checked
Method
Sojern traveller survey, April 2026, 1,006 US adults. Self-reported behaviour change.
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