Consultancy
McKinsey & Company
Management consultancy publishing travel practice research on generative and agentic AI, often with Skift Research.
- Coverage
- Global
- Website
- www.mckinsey.com
- Share of travel venture funding going to AI-enabled startups45%
McKinsey & Company · First half of 2025 · Global
- Largest travel companies mentioning AI in annual reports35%
McKinsey & Company · 2024 annual reports · Global
- US travel executives reporting AI improves personalisation33%
McKinsey & Company · September 2025 · United States
McKinsey & Company
Indicators from this source
- 35%Largest travel companies mentioning AI in annual reportsMcKinsey & Company · 2024 annual reports · Global
- 45%Share of travel venture funding going to AI-enabled startupsMcKinsey & Company · First half of 2025 · Global
- 33%US travel executives reporting AI improves personalisationMcKinsey & Company · September 2025 · United States