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McKinsey & CompanySurvey

33%

36%higher-quality outputs

US travel executives reporting AI improves personalisation

What returns do travel executives report from AI?

33% of US travel executives say AI improves customer personalisation and 36% report higher-quality outputs.

For comparisonSeptember 2025 · United States
US travel executives reporting AI improves personalisation · United States33%
higher-quality outputs36%

3 points apart

McKinsey & Company

Executive-reported benefit is far below executive-reported adoption, the same pattern the agency data shows. Roughly a third of deployments are producing an effect the business can name.

Source

McKinsey & CompanyConsultancy
Open the original documentopens the original document on the publisher's site
Reference period
Geography
United States
Evidence type
Survey
Sample
86 mostly US-based travel executives, surveyed for Remapping travel with agentic AI (McKinsey with Skift)
For comparison
higher-quality outputs: 36%
Last checked

Method

McKinsey with Skift, Remapping travel with agentic AI, September 2025. Sample of 86 mostly US-based travel executives — small enough that the levels are directional rather than precise.

Method →

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