UN TourismForecast
+25%
Projected growth in tourism AI adoption over five years
How much will AI adoption in tourism grow?
UN Tourism projects a 25% growth rate in tourism AI adoption over five years.
+25%
Projected growth in tourism AI adoption over five years
2025–2030 · Global
A projection, not a measurement, and shown as such. From a base of 70%, a 25% growth rate implies adoption approaching saturation — at which point the differentiator stops being whether you use AI and becomes whether AI uses you.
Source
UN TourismIntergovernmental body
Open the original documentopens the original document on the publisher's site- Reference period
- Geography
- Global
- Evidence type
- Forecast
- Sample
- Five-year projection in the UN Tourism report
- Last checked
Method
UN Tourism, 2025. Five-year projection; the underlying model and assumptions are not published in the summary, so confidence is medium.
Related questions
Related indicators
45%
10%2023Share of travel venture funding going to AI-enabled startups
McKinsey & CompanyFirst half of 2025
41%
13%cut spendDMOs increasing digital marketing spend
Sojern2026
70%
Tourism businesses already using AI
UN Tourism2025
66%
72% / 55%chains vs independents, current economic situationEuropean accommodations expecting positive development
Booking.comFebruary–March 2026
94%
60%properties with under 10 staffCybersecurity readiness gap by property size
Booking.comFebruary–March 2026
40%
AI-adopting agencies reporting measurable productivity gains
SabreApril–May 2025
