70%
Tourism businesses already using AI
How many tourism businesses use AI?
70% of tourism businesses already use AI technologies, principally chatbots, dynamic pricing and demand forecasting.
Tourism businesses already using AI
UN Tourism survey with Saxion University of Applied Sciences
The highest-authority adoption figure available, from UN Tourism. Note what it counts: operational AI inside the business, not visibility in the engines travellers use to find it. A hotel can be in the 70% and still be invisible.
Source
- Reference period
- Geography
- Global
- Evidence type
- Survey
- Sample
- UN Tourism survey with Saxion University of Applied Sciences
- Last checked
Method
UN Tourism report produced with Saxion University of Applied Sciences, 2025. Global survey of tourism businesses; the report does not disclose sample size, which is why we treat the level as indicative. The publisher serves the document behind an access check, so we have verified the DOI and the report, not the figure inside it.
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