66%
72% / 55%chains vs independents, current economic situation
European accommodations expecting positive development
How confident is European accommodation about the year ahead?
66% of European accommodations expect positive development in the coming season. On a separate question (how they rate their situation today), 72% of chains answer positively against 55% of independents.
European accommodations expecting positive development
European accommodation providers. The 72%/55% split answers a separate question from the 66% outlook
Two questions, not one comparison: the 66% is about the season ahead and applies to the whole sample, while the 72%/55% split is about current trading. What the split does establish is a seventeen-point gap by ownership structure, and the same ownership pattern turns up in technology readiness and cyber preparedness (the mechanism rather than a coincidence).
Source
- Reference period
- Geography
- Europe
- Evidence type
- Survey
- Sample
- European accommodation providers. The 72%/55% split answers a separate question from the 66% outlook
- For comparison
- chains vs independents, current economic situation: 72% / 55%
- Last checked
Method
Booking.com European Accommodation Barometer, fielded February–March 2026 across European accommodation providers. The 66% measures expectations for the coming season; the 72% and 55% measure how chains and independents rate their current situation. An earlier version of this page presented them as a single comparison.
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