55.3%
Online travel agency share of Gemini's hotel citations
Which sources does an AI assistant cite when asked about hotels?
55.3% of citations went to online travel agencies in an audit of 1,357 grounding citations across 156 Tokyo hotel queries.
55.3%
Online travel agency share of Gemini's hotel citations
March 2026 · Japan (Tokyo)
The most direct measurement anyone has published of whose content an assistant reaches for on hotel questions, and it says intermediaries still hold the majority. For a property, the practical reading is that its presence in an answer often arrives through a listing it does not control rather than through its own site.
Source
- Reference period
- Geography
- Japan (Tokyo)
- Evidence type
- Analysis
- Sample
- 1,357 grounding citations across 156 paired hotel queries in Tokyo, Gemini 2.5 Flash with Google Search grounding, English and Japanese. Preprint, not peer-reviewed
- Last checked
Method
Preprint, not peer-reviewed. Gemini 2.5 Flash with Google Search grounding, March 2026, 156 paired queries across four categories, two intents, nine Tokyo wards and two languages. One city, one model, one month, so read it as a measurement of that setting rather than of assistants generally.
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