52%
Executives reporting AI agents in production
Are AI agents actually running in production?
52% of executives report their organisations have deployed AI agents in production, per a Google Cloud study from September 2025.
Executives reporting AI agents in production
3,466 senior leaders across 24 countries at enterprises above USD 10m revenue that already deploy generative AI, fielded April–June 2025. The figure is a share of gen-AI-adopting enterprises, not of all enterprises
Cross-industry rather than travel-specific, which is why it sits above travel's own figures. It sets the benchmark the sector is being measured against by its own vendors.
Source
- Reference period
- Geography
- Global (24 countries)
- Evidence type
- Survey
- Sample
- 3,466 senior leaders across 24 countries at enterprises above USD 10m revenue that already deploy generative AI, fielded April–June 2025. The figure is a share of gen-AI-adopting enterprises, not of all enterprises
- Last checked
Method
Google Cloud's ROI of AI study, September 2025: 3,466 senior leaders across 24 countries at enterprises above USD 10m revenue, fielded April–June 2025. Cross-industry sample rather than travel-specific, which is the main caveat on reading it next to travel's own figures.
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10%2023Share of travel venture funding going to AI-enabled startups
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