SabreSurvey
40%
AI-adopting agencies reporting measurable productivity gains
Does AI actually improve productivity in travel agencies?
40% of AI-adopting agencies report a measurable productivity impact — meaning three in five do not.
AI-adopting agencies reporting measurable productivity gains
AI-adopting agencies across 14 countries
The most honest number in the vendor research. Adoption is near-universal; measurable return is a minority outcome. The study attributes the difference largely to data fragmentation rather than to the models.
Source
- Reference period
- Geography
- Global (14 countries)
- Evidence type
- Survey
- Sample
- AI-adopting agencies across 14 countries
- Last checked
Method
Sabre Content Fragmentation study, 14 countries, April–May 2025, among the 80% of agencies that had adopted AI.
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