80%
Travel agencies adopting AI
Are travel agencies using AI?
80% of travel agencies have already implemented AI solutions, and the remaining 20% say they plan to.
Travel agencies adopting AI
Travel agencies across 14 countries
Implemented plus intending accounts for the entire sample, which is why this reads as effectively universal. Agencies are further along than destination organisations, largely because their AI use case is internal productivity rather than public-facing visibility.
Source
- Reference period
- Geography
- Global (14 countries)
- Evidence type
- Survey
- Sample
- Travel agencies across 14 countries
- Last checked
Method
Sabre Content Fragmentation study, surveying travel agencies across 14 countries, April–May 2025. The report's own wording is 'nearly 80% of agencies already implementing AI solutions, and the remaining 20% outlining plans to do so', so the 80% is adoption rather than adoption-or-intent, which is also the denominator the productivity figure is taken from.
Related questions
Related indicators
~79%
Travellers who have used AI for trip planning or management
35%
4%2022 annual reportsLargest travel companies mentioning AI in annual reports
45%
10%2023Share of travel venture funding going to AI-enabled startups
40%
AI-adopting agencies reporting measurable productivity gains
91%
50%seven or more systemsAgencies working across four or more booking systems
52%
