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SabreSurvey

91%

50%seven or more systems

Agencies working across four or more booking systems

Why is AI hard to deploy in travel distribution?

91% of travel agencies work across four or more booking systems, 50% across seven or more and 10% across ten or more.

For comparisonApril–May 2025 · Global (14 countries)
Agencies working across four or more booking systems · Global (14 countries)91%
seven or more systems50%

41 points apart

Sabre

This is the structural reason agentic travel is harder than it looks. An agent reasoning about availability and price across ten disconnected systems will be wrong often enough to lose trust, and trust is the scarce input.

Source

SabreVendor research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global (14 countries)
Evidence type
Survey
Sample
Travel agencies across 14 countries
For comparison
seven or more systems: 50%
Last checked

Method

Sabre Content Fragmentation study, 14 countries, April–May 2025. Nearly 90% also manage four or more API integrations.

Method →

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