Vendor research

Sabre

Travel technology provider. Research on conversational commerce, content fragmentation across agencies, and practical agentic AI deployment.

Coverage

Global travel technology

Website

www.sabre.com

• Agencies working across four or more booking systems91%

  Sabre · April–May 2025 · Global (14 countries)

• Travel agencies adopting AI80%

  Sabre · April–May 2025 · Global (14 countries)

• AI-adopting agencies reporting measurable productivity gains40%

  Sabre · April–May 2025 · Global (14 countries)

Sabre