{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "travel-agencies-adopting-ai",
  "label": "Travel agencies adopting AI",
  "question": "Are travel agencies using AI?",
  "answer": "80% of travel agencies have already implemented AI solutions, and the remaining 20% say they plan to.",
  "value": 80,
  "display": "80%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "April–May 2025",
  "period_iso": "2025-04",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "Global (14 countries)",
  "topics": [
    "airlines-distribution"
  ],
  "sample": "Travel agencies across 14 countries",
  "methodology": "Sabre Content Fragmentation study, surveying travel agencies across 14 countries, April–May 2025. The report's own wording is 'nearly 80% of agencies already implementing AI solutions, and the remaining 20% outlining plans to do so', so the 80% is adoption rather than adoption-or-intent, which is also the denominator the productivity figure is taken from.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "sabre",
    "name": "Sabre",
    "type": "vendor-research",
    "url": "https://www.sabre.com/resources/research/content-fragmentation-what-i-see-vs-what-i-take/",
    "homepage": "https://www.sabre.com/resources/research/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/travel-agencies-adopting-ai"
}