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PhocuswrightSurvey

78%

Travellers who find generative AI results helpful

Do travellers find AI answers useful for travel?

78% of travellers found generative AI results somewhat or very helpful, for planning and in destination alike.

Value2025 · Global
78%

Travellers who find generative AI results helpful

Phocuswright, Chat, Plan, Book: GenAI Goes Mainstream

Phocuswright

A satisfaction measure, and the one that best explains why adoption keeps climbing. Note the exact wording: helpful, not better than search. The two are often conflated in industry commentary.

Source

PhocuswrightIndustry research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global
Evidence type
Survey
Sample
Phocuswright, Chat, Plan, Book: GenAI Goes Mainstream
Last checked

Method

Phocuswright, Chat, Plan, Book: GenAI Goes Mainstream, 2025. The figure covers both trip planning and in-destination use.

Method →

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