{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "genai-helpful-planning-phocuswright",
  "label": "Travellers who find generative AI results helpful",
  "question": "Do travellers find AI answers useful for travel?",
  "answer": "78% of travellers found generative AI results somewhat or very helpful, for planning and in destination alike.",
  "value": 78,
  "display": "78%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "2025",
  "period_iso": "2025",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "Global",
  "topics": [
    "traveler-adoption"
  ],
  "sample": "Phocuswright, Chat, Plan, Book: GenAI Goes Mainstream",
  "methodology": "Phocuswright, Chat, Plan, Book: GenAI Goes Mainstream, 2025. The figure covers both trip planning and in-destination use.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "phocuswright",
    "name": "Phocuswright",
    "type": "industry-research",
    "url": "https://www.phocuswright.com/Travel-Research/Research-Updates/2025/From-hype-to-habit-78-percent-of-travelers-say-GenAI-improves-trip-planning",
    "homepage": "https://www.phocuswright.com/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/genai-helpful-planning-phocuswright"
}