Booking.comSurvey
12%
Consumers comfortable with AI making independent decisions
Will people let AI make decisions for them?
12% of consumers are comfortable with AI making independent decisions; 25% are unsure and 10% feel very uncomfortable.
Consumers comfortable with AI making independent decisions
37,325 respondents across 33 markets
This is the ceiling on fully autonomous travel agents today. Not a technical ceiling, a consent one. The capability can be shipped long before the permission arrives.
Source
Booking.comPlatform data
Open the original documentopens the original document on the publisher's site- Reference period
- Geography
- Global (33 markets)
- Evidence type
- Survey
- Sample
- 37,325 respondents across 33 markets
- Last checked
Method
Booking.com Global AI Sentiment Report, April–May 2025, 37,325 respondents across 33 markets.
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