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80%

Frequent travellers comfortable using AI for trip planning

Are frequent travellers more comfortable with AI?

80% of frequent travellers say they are comfortable using AI for trip planning, per Travelport's State of Modern Retailing.

Value2024 · Global
80%

Frequent travellers comfortable using AI for trip planning

State of Modern Retailing consumer survey

Comfort among high-frequency travellers runs well above general-population trust measures. The same report places travel in the top three industries for consumer trust in AI, a better starting position than the sector usually credits itself with.

Source

Reference period
Geography
Global
Evidence type
Survey
Sample
State of Modern Retailing consumer survey
Last checked

Method

Travelport's second annual State of Modern Retailing consumer survey, published January 2025. The frequent-traveller subset is self-defined, and the question measures comfort rather than use.

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