80%
Frequent travellers comfortable using AI for trip planning
Are frequent travellers more comfortable with AI?
80% of frequent travellers say they are comfortable using AI for trip planning, per Travelport's State of Modern Retailing.
Frequent travellers comfortable using AI for trip planning
State of Modern Retailing consumer survey
Comfort among high-frequency travellers runs well above general-population trust measures. The same report places travel in the top three industries for consumer trust in AI, a better starting position than the sector usually credits itself with.
Source
- Reference period
- Geography
- Global
- Evidence type
- Survey
- Sample
- State of Modern Retailing consumer survey
- Last checked
Method
Travelport's second annual State of Modern Retailing consumer survey, published January 2025. The frequent-traveller subset is self-defined, and the question measures comfort rather than use.
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