{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "trust-travel-brands-ai-responsible",
  "label": "Consumers who trust travel brands to use AI responsibly",
  "question": "Do consumers trust travel companies with AI?",
  "answer": "42% of consumers trust travel brands to use AI responsibly, placing travel in the top three industries for AI trust.",
  "value": 42,
  "display": "42%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "2024",
  "period_iso": "2024",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "Global",
  "topics": [
    "trust-and-autonomy"
  ],
  "sample": "State of Modern Retailing consumer survey",
  "methodology": "Travelport State of Modern Retailing, published January 2025. Cross-industry comparison within the same instrument.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "travelport",
    "name": "Travelport",
    "type": "vendor-research",
    "url": "https://www.travelport.com/press-releases/travelport-releases-second-annual-state-of-modern-retailing-report-travels-tipping-point",
    "homepage": "https://www.travelport.com/reports"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/trust-travel-brands-ai-responsible"
}