Question
Where in the world is AI travel adoption highest?
Short answer
Latin America leads on enthusiasm (98% excited) and Asia Pacific follows (95%). North America and Europe are the most sceptical. Usage intensity measured by telemetry does not follow market size at all.
Attitudes split sharply by region in the largest survey available. Latin America reports 98% excitement and 89% familiarity; Asia Pacific 95% and 82%. Distrust runs the other way: 32% in North America and 29% in Europe and the Middle East rarely or never trust AI-generated information, against 15% in Latin America and 16% in Asia Pacific.
Telemetry tells a different story from surveys, which is why it is worth having both. Anthropic's Economic Index puts Australia at 6.40 times the population-proportional baseline for Claude usage, the highest of 121 countries. Usage intensity does not track market size.
Within Europe the gradient is institutional rather than attitudinal. Around 40% of national tourism organisations report a dedicated AI team or active monitoring, which the European Travel Commission attributes to skills and resources.
The operational implication is that market sequencing should follow attitudes and usage intensity rather than traffic volume. The same AI-forward positioning performs differently in São Paulo and Chicago.