Booking.comSurvey
98%
95%Asia Pacific
Latin American respondents excited about AI
Where is AI enthusiasm highest in travel?
98% of Latin American respondents are excited about AI, with 89% familiar with it, the highest of any region.
Latin American respondents excited about AI · Latin America98%
Asia Pacific95%
3 points apart
Latin America leads on enthusiasm and familiarity, Asia Pacific follows at 95% excited. Regional sequencing matters when choosing where to launch an AI-forward travel product.
Source
Booking.comPlatform data
Open the original documentopens the original document on the publisher's site- Reference period
- Geography
- Latin America
- Evidence type
- Survey
- Sample
- Regional breakdown of 37,325 respondents
- For comparison
- Asia Pacific: 95%
- Last checked
Method
Booking.com Global AI Sentiment Report, April–May 2025, regional breakdown. Excitement is a softer measure than trust and the two diverge sharply by region.
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