{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "latam-ai-enthusiasm",
  "label": "Latin American respondents excited about AI",
  "question": "Where is AI enthusiasm highest in travel?",
  "answer": "98% of Latin American respondents are excited about AI, with 89% familiar with it, the highest of any region.",
  "value": 98,
  "display": "98%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "April–May 2025",
  "period_iso": "2025-04",
  "year_on_year_pct": null,
  "comparison": {
    "label": "Asia Pacific",
    "display": "95%",
    "value": 95
  },
  "geography": "Latin America",
  "topics": [
    "trust-and-autonomy"
  ],
  "sample": "Regional breakdown of 37,325 respondents",
  "methodology": "Booking.com Global AI Sentiment Report, April–May 2025, regional breakdown. Excitement is a softer measure than trust and the two diverge sharply by region.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "booking",
    "name": "Booking.com",
    "type": "platform-data",
    "url": "https://news.booking.com/bookingcom-releases-the-global-ai-sentiment-report",
    "homepage": "https://news.booking.com/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/latam-ai-enthusiasm"
}