Booking.comSurvey
37%
Pre-trip AI use for local experiences
Do travellers use AI to find things to do?
37% of AI users research local experiences with it before travelling.
Pre-trip AI use for local experiences
Pre-trip use among AI users, 33 markets
Experiences are a fragmented, long-tail category where models have a real advantage over directory sites — and where small operators have the most to gain from being described accurately.
Source
Booking.comPlatform data
Open the original documentopens the original document on the publisher's site- Reference period
- Geography
- Global (33 markets)
- Evidence type
- Survey
- Sample
- Pre-trip use among AI users, 33 markets
- Last checked
Method
Booking.com Global AI Sentiment Report, April–May 2025, among AI users in travel.
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Pre-trip AI use for destination research
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