{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "ai-task-local-experiences",
  "label": "Pre-trip AI use for local experiences",
  "question": "Do travellers use AI to find things to do?",
  "answer": "37% of AI users research local experiences with it before travelling.",
  "value": 37,
  "display": "37%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "April–May 2025",
  "period_iso": "2025-04",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "Global (33 markets)",
  "topics": [
    "planning-tasks"
  ],
  "sample": "Pre-trip use among AI users, 33 markets",
  "methodology": "Booking.com Global AI Sentiment Report, April–May 2025, among AI users in travel.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "booking",
    "name": "Booking.com",
    "type": "platform-data",
    "url": "https://news.booking.com/bookingcom-releases-the-global-ai-sentiment-report",
    "homepage": "https://news.booking.com/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/ai-task-local-experiences"
}