60%
AI use for researching attractions, restaurants and transport
What is the single most common travel use of AI?
60% of AI users research attractions, restaurants and transport options with it (the most common travel task in the Sojern study).
AI use for researching attractions, restaurants and transport
AI users among 1,006 US adults. The source's scope is attractions, restaurants and transportation
The highest task-level figure in the dataset, and the broadest task in it: the question bundles three things travellers used to look up separately. Attraction, restaurant and transport discovery is where AI has most comprehensively replaced browsing, and where a missing or wrong listing is most costly.
Source
- Reference period
- Geography
- United States
- Evidence type
- Survey
- Sample
- AI users among 1,006 US adults. The source's scope is attractions, restaurants and transportation
- Last checked
Method
Sojern traveller survey, April 2026, AI users among 1,006 US adults. The published wording is 'sixty percent use it to research attractions, restaurants, and transportation', so the figure covers all three and should not be quoted as an attractions-and-restaurants number.
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Related indicators
38%
Pre-trip AI use for destination research
37%
Pre-trip AI use for local experiences
36%
Pre-trip AI use for restaurant recommendations
45%
40%navigationIn-trip AI use for translation
56%
AI use for comparing prices
43%